The challenge is compounded by the fact that no one knows what normal will look like as we emerge from the COVID-19 crisis; the only point on which most agree is that it will look nothing like 2019. With an uncertain future landscape and with economic recovery well in the future, how can companies plan effectively to reposition their commercial organizations?

Once eventually your stock gets called away, you have to sell the shares and can start again going back to sell more cash-secured puts on the same or another stock.How should incentives for the quota carrying sellers and the rest of the sales support team change to drive the right collaboration and behavior? These are just a few of the questions that will be fundamental to an effective transformation of the selling environment.

And all of this will be happening in an environment of challenging economics which, in the face of continued cost-cutting, demands that companies drive improved sales productivity and sales ROI.A strong customer engagement strategy will require fact-based insights into the evolving customer buying process as well as engagement with customers that is both more frequent, more effective, and more often through video/collaboration tools rather than face-to-face meetings.

With the virtual sales model, you will achieve significant benefits from the transformation of the commercial organization – what do you want to do with those benefits? If you achieve a higher level of productivity, you may be able to sell the same amount with fewer resources, thus lowering costs. Or if your costs remain constant but you have higher productivity per rep, you might be able to drive expansion and get out ahead of the competition.

Basically, you get paid a premium to be available to buy one of your favorite stocks at the agreed strike price at the option expiration date. You then move on and look for new puts to sell.As you were bullish on the stock (when you sold the put option) that should not be an issue, unless some external events changed your overall sentiment about the stock.